Coastal Carolina University has selected Start Something That Matters for their First-Year Experience Summer Reading program for the 2013 school year. All of CCU’s approximately 2,200 incoming freshmen will be required to read the book prior to orientation in the summer. Start Something is the incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good. It has previously been chosen as Common Reading at Missouri State University, Philadelphia University and SUNY Buffalo.
CCU’s 2012 Common Reading was the The Immortal Life of Henrietta Lacks.
Click here to learn about CCU’s Big Reading program.
Click here to view author Blake Mycoskie’s talk at the 2012 First-Year Experience conference.