A revolutionary new guide to thriving in today’s fractured world of work, The Start-up of You provides strategies that will help students survive, thrive, and achieve the boldest professional ambitions and to take control of their futures. Read authors Reid Hoffman (co-founder and chairman of LinkedIn) and Ben Casnocha’s message to educators:
Students are graduating into an extraordinarily tough economy. Record numbers of college grads in America are jobless or underemployed.
How will your students launch a successful career today? How will they not only land a good job out of school, but also develop an overall career strategy to survive and thrive in this hyper-competitive economy?
Here’s how: treat their career as its own start-up venture. Drawing on the founding of LinkedIn and our experiences working with the world’s greatest entrepreneurs, our new book The Start-Up of You explains how each individual can apply entrepreneurial strategies to their career. This doesn’t mean students have to start their own company. Everyone can use Silicon Valley techniques—like constant adaptation, network building, and developing resiliency to risk—to achieve stability and success in their professional lives.
Today, every student needs to become entrepreneurial. This is the playbook that shows them how.
—Reid Hoffman and Ben Casnocha
Praise for The Start-up of You:
“The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world.” —Joi Ito, Director of MIT Media Lab
“In times of change and uncertainty…adaptability creates stability. It is insights like this that make The Start-up of You such a compelling new way to approach your life. Hoffman and Casnocha have distilled the essence of entrepreneurship into a potion for personal success, regardless of your career plans.” —John Etchemendy, Provost, Stanford University
“Forging a fulfilling career is one of the most important—and often, most difficult—challenges in building a happy life. The Start-up of You is crammed with insights and strategies to help each of us create the work life we want.” —Gretchen Rubin, Author of The Happiness Project
- For a complimentary copy of The Start-up of You, email email@example.com with your full street mailing address.