Daily Archives: May 29, 2012

A Message from The Start-up of You Authors Reid Hoffman and Ben Casnocha

A revolutionary new guide to thriving in today’s fractured world of work, The Start-up of You provides strategies that will help students survive, thrive, and achieve the boldest professional ambitions and to take control of their futures. Read authors Reid Hoffman (co-founder and chairman of LinkedIn) and Ben Casnocha’s¬†¬†message to educators:

Students are graduating into an extraordinarily tough economy. Record numbers of college grads in America are jobless or underemployed.

How will your students launch a successful career today? How will they not only land a good job out of school, but also develop an overall career strategy to survive and thrive in this hyper-competitive economy?

Here’s how: treat their career as its own start-up venture. Drawing on the founding of LinkedIn and our experiences working with the world’s greatest entrepreneurs, our new book The Start-Up of You explains how each individual can apply entrepreneurial strategies to their career. This doesn’t mean students have to start their own company. Everyone can use Silicon Valley techniques Continue reading

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