We’re happy to share that Philadelphia University has selected Blake Mycoskie’s Start Something That Matters as their text for the 2012 First Year Experience Summer Reading Program! The university’s focus on entrepreneurship and innovation, and its drive to educate civically engaged leaders make this text an important message: that students’ passions and careers are not mutually exclusive, but in fact should be intimately connected. Read more on PhilaU Today’s article about how they selected this title and why the book’s message is of great importance to students today.
In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations as method, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life.