In the recent article “What If?” for Publisher’s Weekly, author Jeff Howe discusses his new reading campaign, One Book, One Twitter—inspired not by book clubs but instead by people like you: “what the NEA calls Big Reads, and what the innovative librarian Nancy Pearl calls If Everyone (sic) in Seattle Read the Same Book.”
Howe’s book Crowdsourcing: How the Power of the Crowd is Driving Future Business in which he explains how the crowd has changed the way business is done, work is organized and projects are made and marketed. And it seems Howe has gotten a handle on one of the latest and most popular crowd-gathering sources and has harnassed it to show what happens when everyone reads the same thing.
More about One Book, One Twitter may be found on Jeff Howe’s blog.
Read the article and tell us what you think in the comment section below for your chance to win a copy of Crowdsourcing!